STEPS TO AN INTERNATIONAL STRATEGIC PLAN FOR BUSINESS DEPLOYMENT

T8 

t1

 

Company Diagnosis

The valuation of the company is very important since it allows an in-depth analysis of the main management areas of the company. With a deeper understanding of the organization, with the aim of finding international opportunities.

t2

 

Corporate Global Vision and Goals

The mission statement and the vision guide the trajectory of the success of the company, that is why it is important to consider the expansion of the markets within the company's objectives so that when entering a new market we have the orientation from the beginning.

  • Local Business Practices and Professional Ethics

  • Business Practices and Culture of the new market

  • Brand Values

t4

 

Business Operation

Adaptation Requirements

  • Product /Service Adaptation Requirements;

  • Production Process Modification Requirements;

  • Compliance Requirements;

  • Packaging and Labeling Requirements;

  • Technology Support

  • Translation Requirements.

t5

Legal Requirements for Starting a Business in Florida, USA.

Federal and state laws and licenses to establish a company or franchise in the state of Florida. Decide the structure for your international franchise and find your Master franchise or Area developer.

  • Trademark

  • Copyright

  • Patent or Trade Secret.

t6

 

International Business Roadmap and Strategy

 

The Roadmap is a time-based plan that defines where a business is, where it wants to go, and how to get it there. It is a visual representation that organizes and presents important information related to future plans

  • Marketing Strategy

  • Production Strategy

  • Personnel Plan and Training Requirements

  • Planning and Positioning

  • Documents Requirements and Practices

  • Partnerships

  • Policies

  • Protection

t7

 

Financial Plan

When the company expands into new international markets, there are financial considerations that must be taken into account and must be evaluated through a financial study that reflects the viability of the project.

  • Pricing Strategy

  • Currency Requirements;

  • Tax and Customs Duties Considerations

  • Payment Method

  • Cash Flow Instruments to Make Sure It Is Positive.

  • Cost and Benefit Estimate

t8

 

Action 

  • Activities

  • Estimations

  • Resources

  • Performance measurement

  • Evaluation criteria

t3

 

International Marketing Plan

Marketing Research to adapt the brand for a new market.

  • Marketing Channel and Activities.

  • Target Audience

  • Target Cities

  • Short-term and Long-term Marketing Plan

  • Promotional and Sales Materials